Kim Kardashian Awarded $2.7 Million in Lawsuit Against Missguided

E! Online | 7/3/2019 | Staff
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Hey Kim, we're onto your little game. Just when you thought nothing would top the fake-out "confession" of Kendall's Proactiv ad, the Kardashians do it again. @kimkardashian posted a picture of herself in an old dress Kanye made for her, presumably under his Yeezy label, with a pithy caption pleading for fast fashion brands to let her wear the dress before knocking it off. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Three hours after her post, it popped up on quick-turn retailer @missguided , who has entire website sections dedicated to kopying the Kardashian style. Last year, Fashion Nova famously dropped their own versions of Kylie's custom birthday looks mere hours after she posted them. The lack of transparency around celebrity endorsements is a big problem facing social media. We think we smell a rat. Dieters, is this a thinly veiled collab, or does Missguided have a secret atelier of magical elves making stretchy dresses round the clock and shooting them on Kim K doppelgängers? Lol. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #kimkardashian #missguided #literally #fastfashion #collab #transparency #designer #yeezy #ye #kanye #kimye #collaboration #magicalelves #speedtomarket #retail #luxurybrand #kardashian #kuwtk #fashionnova #ootd #wiwt #dietprada

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UPDATE: Kim Kardashian's $10 million February lawsuit against fast fashion retailer Missguided has come to an end. The reality star was awarded $2.7 million in damages in a default judgment filed on Tuesday in a federal district court in Calif.

"Defendant Misguided USA Finance Inc. has failed to appear, plead, or otherwise defend in this action, and default was entered on March 29, 2019," court documents obtained by E! News read.

Documents - Pursuant - Court - Order - Part

The documents further declared, "Pursuant to the Court's Order Granting in Part Plaintiffs' Motion for Default Judgment, judgment is hereby entered in favor of Plaintiffs and against Misguided USA in the amount of $2,700,000.00 in damages and $59,600.00 in attorneys' fees. Furthermore, Misguided USA is hereby permanently enjoined from using Plaintiffs' trademarks in connection with the sale, marketing or distribution of its products."

E! News has reached out to Missguided for comment.

Kim - Kardashian - Fast-fashion - Brands - Designs

Kim Kardashian is fed up with fast-fashion brands stealing original designs from...
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