#KimOhNo: Be Grateful That Kim Kardashian Is Bad at Puns

WIRED | 6/27/2019 | Emma Grey Ellis
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It’s a Kimergency, y’all: Kim Kardashian has named a line of shapewear Kimono. Japanese kimonos are nothing like full-body fat flatteners. They’re imbued with cultural significance that Kardashian is ignoring for the purposes of a confusing pun. They’re no less than the sixth victim of Kim Kardashian’s kwest to kapitalize on kultures not her own. Naturally, people are pissed. You can watch the roast sizzle over at #KimOhNo, which is both a rallying cry for informed discussion about cultural appropriation and a better pun than Kim’s.

When Kardashian announced the line on Twitter this Tuesday, she wrote that Kimono is her “take on shapewear and on solutions for women that actually work.” (I wouldn’t describe girdling one’s haunches that way.) Almost immediately, the brand, and the fact the Kardashian has trademarked “Kimono,” sparked outrage, especially in Japan and among English speakers of Japanese descent. Though Kardashian has yet to acknowledge the backlash, she continues to tweet about the shapewear line, sunglasses, and concealer.

World - Nothing - Nothing - Appropriation - Scandals

In her world, nothing is happening, and nothing will. Kardashian cultural appropriation scandals have been a mainstream talking point since at least 2014, when Khloé wore a Native American headdress to a Coachella-themed birthday party. Kim in particular has made headlines for the following: wearing cornrows (and calling them “boxer braids”), darkening her skin tone in promotional shots, dressing up as Aaliyah for Halloween, wearing Fulani braids (and calling them “Bo Derek braids”), and then wearing Fulani braids again.

Emma Grey Ellis covers memes, trolls, and other elements of Internet culture for WIRED.

Time - People - Outrage - Others - People

Each time, many people came forward to express outrage, many others were outraged that people were outraged, and some people thoughtfully explained the...
(Excerpt) Read more at: WIRED
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