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Alibaba and JD.com have been in a war over the Chinese e-commerce space for a decade or so, but a third player called Pinduoduo has managed to shake up the duopoly in recent times. The startup, which was founded in 2015 by an ex-Googler and went public on the Nasdaq last July, has further flexed muscles during the recent “6/18” shopping spree.
According to data provider QuestMobile, Pinduoduo’s daily active users have outnumbered JD’s for at least the past 12 months, and it came out of the mid-year sales festival — first popularized by JD as a counterpart to archrival Alibaba’s “11/11” shopping day — with 135 million DAUs.
JD - Comparison - DAUs - Alibaba - Taobao
JD, in comparison, ended with 88 million DAUs and Alibaba’s Taobao retained its top spot at 299 million. That result further solidified Pinduoduo’s position as China’s second-biggest ecommerce company by number of users.
The boom of Pinduoduo is in part attributable to ties with its investor Tencent — also a backer of JD — which enables it to sell via WeChat’s lite app and tap the giant’s vast social network. Alibaba, on the other hand, has for years been prevented from selling through WeChat.
Terms - Sales - Pinduoduo - Miles - JD
In terms of sales, Pinduoduo still remains some miles behind JD, which focuses on large-ticket items like home appliances and targets China’s urban,...
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