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The National Rifle Association has pulled the plug on its NRA-TV production.
The move marks the end of an increasingly volatile business relationship with its long-time advertising firm Ackerman-McQueen, the New York Times reports.
Ackerman - McQueen - Charge - Gun - Rights
Ackerman McQueen, which had been in charge of running the gun rights group's live-broadcasting operations will no longer work on behalf of the NRA, ending a relationship that has lasted more than 30 years.
Despite this, NRA-TV could still broadcast re-runs of previous content but there will be no further live broadcasts.
Ties - Talent - Employees - Ackerman - McQueen
It also has severed ties with its on-air talent, who were employees of Ackerman McQueen.
It is not yet know whether the N.R.A. will hire some of the on-air personalities in the future.
Members - Concern - Messaging - NRATV - Core
'Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment,' Wayne LaPierre, the N.R.A.'s longtime chief executive,...
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