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The groups behind a push to get the U.S. Federal Trade Commission to investigate YouTube’s alleged violation of children’s privacy law, COPPA, have today submitted a new letter to the FTC that lays out the appropriate sanctions the groups want the FTC to now take. The letter comes shortly after news broke that the FTC was in the final stages of its probe into YouTube’s business practices regarding this matter.
They’re joined in pressing the FTC to act by COPPA co-author, Senator Ed Markey, who penned a letter of his own, which was also submitted today.
Groups - Complaint - FTC - April - Coalition
The groups’ formal complaint with the FTC was filed back in April 2018. The coalition, which then included 20 child advocacy, consumer and privacy groups, had claimed YouTube doesn’t get parental consent before collecting the data from children under the age of 13 — as is required by the Children’s Online Privacy Protection Act, also known as COPPA.
The organizations said, effectively, that YouTube was hiding behind its terms of service which claims that YouTube is “not intended for children under 13.”
YouTube - User - Knows - YouTube - Videos
This simply isn’t true, as any YouTube user knows. YouTube is filled with videos that explicitly cater to children, from cartoons to nursery rhymes to toy ads — the latter which often come about by way of undisclosed sponsorships between toy makers and YouTube stars. The video creators will excitedly unbox or demo toys they received for free or were paid to feature, and kids just eat it all up.
In addition, YouTube curates much of its kid-friendly content into a separate YouTube Kids app that’s designed for the under-13 crowd — even preschoolers.
YouTube - Children - Content - Advertising - Data
Meanwhile, YouTube treats children’s content like any other. That means targeted advertising and commercial data collection are taking place, the groups’ complaint states. YouTube’s algorithms also recommend videos and autoplay its suggestions — a...
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