Lausanne, Switzerland (Reuters) – The Tokyo 2020 Olympics have generated record domestic sponsorship revenues of more than $3 billion, the International Olympic Committee said on Tuesday – three times more than any previous summer Games.
There is huge enthusiasm among the Japanese for the Tokyo Games, and the public have rushed in their millions to buy tickets.
IOC - Coordination - Commission - Chief - Tokyo
The IOC’s Coordination Commission chief for Tokyo, John Coates, said local sponsorship agreements were up to 62 companies for all three tiers of sponsorship arrangements.
“This equates to revenues exceeding 3.0 billion dollars from national partnerships. That is an amazing amount of money,” Coates told the IOC session.
Partnerships - Companies - Toyota - Bridgestone - Panasonic
“This does not include the partnerships with (Japanese companies) Toyota, Bridgestone and Panasonic and their contribution to the TOP program.”
The three companies have separate deals with the IOC as major sponsors of the organization, worth hundreds of millions of dollars in total.
Comparison - London - Games
In comparison, the London 2012 Games raised roughly $1.1 billion from...
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