Why YouTube's kid issues are so serious

phys.org | 6/21/2019 | Staff
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To understand just how severe YouTube's kids problem is, take a look at the popularity charts.

You might expect the No. 1 channel on the most popular Google-owned video network to be a brash, foul-mouthed videogamer like PewDiePie (that was long ago), a new, up-and-coming teen sensation like a Kyle Hanagami or a celebrity-heavy tie-in, like music videos from Ariana Grande or footage from the Kardashian sisters.

Today - Rhymes - Potty - Songs - John

Not in 2019. For today, think nursery rhymes. Potty songs. John Jacob Jingleheimer Schmidt.

The No. 1, most-viewed YouTube channel in the United States belongs to a team of animators from Irvine, California, that produces weekly animated preschool sing-a-longs, under the Cocomelon brand.

Days - Cocomelon - Video - Views - Viewers

In the last 30 days alone, Cocomelon has pulled in over 2.5 billion video views, which averages out to 83 million young viewers daily. Combined, the major four TV broadcast networks averaged just 13 million viewers daily during the TV season.

This is a problem? It is when you keep going down the chart and see that six of the top 10 channels are also targeting babies, toddlers and first-time students, with a mix of more nursery rhymes, playdates and toy reviews.

YouTube - Programming - Targets - Kids - Group

YouTube's most popular programming targets kids, the same group that's supposedly not allowed to watch the channel, per Google's terms of service. "The Service is not intended for children under 13. If you are under 13 years of age, then please do not use the Service. There are lots of other great web sites for you. Talk to your parents about what sites are appropriate for you."

This week, reports surfaced that the Federal Trade Commission was set to respond to complaints from interest groups to get YouTube to clean up its act for its handling of children's videos.

YouTube - Rhymes - Videos - Sports - Recaps

After all, YouTube is home to both nursery rhymes and coming out videos, sports recaps, makeup tips,...
(Excerpt) Read more at: phys.org
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