Bill Gates reckons Microsoft should occupy Android's role as the alternative to Apple.
Bill Gates admitted his "greatest mistake ever" was failing to put Microsoft in Android's position as the world's biggest "non-Apple" mobile operating system. The Microsoft co-founder reflected the era when the market was shifting towards mobile in an interview at venture capital firm Village Global.
Software - World - Platforms - Markets - Mistake
"In the software world, particularly for platforms, these are winner-take-all markets. So the greatest mistake ever is whatever mismanagement I engaged in that caused Microsoft not to be what Android is. That is, Android is the standard non-Apple phone platform. That was a natural thing for Microsoft to win," he said.
"It really is winner take all. If you're there with half as many apps or 90% as many apps, you're on your way to complete doom. There's room for exactly one non-Apple operating...