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After spending years working for in-house design teams and well-known brand agencies such as Nike, Google, and Pentagram, Joe and Leslie Stitzlein, who are also husband and wife, decided to launch their own branding studio. You’ve seen their work in many places; from launching the identities for Netflix, Mac OS X, Nike Flyknit, dwell and Lilly.
Stitzlein Studio has ushered in a new chapter for the couple who now works with a global network of independent designers, illustrators, and developers to help companies develop or expand their brands. It doesn’t matter whether it’s designing an identity or launching a new product, the founders of Stitzlein Studio are eager to share their vast experiences and take on a new challenge.
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“Be yourself, and be courageous. That is not easy, especially when you have investors to satisfy and payroll to make [we’re business owners too at the end of the day and totally get it]. We’ve seen founders try to mimic successful brands rather than spending time and energy on what makes them unique. Instead of trying to look like Google, figure out what you are and amplify the **** out of that. It’s surprising how many companies underestimate themselves when what they do is amazing. Our job is to find what makes them distinctive and pour gas on it.”
“Each brand has its own DNA, just as each person is unique. A company’s DNA comes to life both on a surface level by how they look, but also...
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