Why the CASE Act Will Empower Creatives to Fight the Horrors of Piracy

Variety | 6/19/2019 | Jane Clark
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Our horror film, “Crazy ****,” was released on Valentine’s Day 2015. We invested in an online marketing campaign that resulted in two times the industry clickthrough rate and 2.6M social media impressions in the week leading up to the release. So, we had reason to expect a successful return.

What we didn’t count on was a reality more frightening than the movie. In the hours and days after it became available online, pirated copies spread like wildfire across platforms ranging from KickassTorrents to YouTube. We tried to take them down by filing DMCA notices, but when we clicked through a torrent site to find out where to send the notice, we were exposing our computer to viruses.

Service - Week - Release - Total - URLs

We finally found a takedown service and in the first week of release a total of 725 URLs were removed. Each one of these links was an invitation to thousands of potential viewers to watch the movie without paying for it. And while we lost revenue, pirates were making money on the back of our hard work.

Horror comes from a terrifying feeling of helplessness and that’s how we felt watching our passion project being stolen again and again. We hoped that the slaughter would subside after the first week. But, every time we removed a link another appeared. 550 links were removed after week two and it took months to get it to a manageable five or six per week. Meanwhile, we spent money to issue the takedowns, with little money coming in.

Film - Production - Dozens - Crew - Members

Through our film’s production, we employed dozens of crew members and our production helped local businesses. In our opinion, the finished movie was a fun fast flick and we were prepared to shoot a sequel.

However, piracy was devouring the “Crazy ****” earnings. Without a worthwhile return on our investment, finding outside investors for...
(Excerpt) Read more at: Variety
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