St. Louis Blues And Their Fans Celebrate As One At Stanley Cup Parade

Forbes | 6/15/2019 | Staff
donuzumaki (Posted by) Level 3
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It rained on their parade. And they didn't care.

After 52 years, a little liquid sunshine wasn't going to stop the long-suffering hockey fans in St. Louis from celebrating their team's first-ever Stanley Cup win in euphoric fashion.

City - Director - Events - People - Saturday

The city’s director of special events was expecting about 500,000 people to attend Saturday’s downtown parade and rally at the Gateway Arch. Afterward, Jeremy Rutherford of The Athletic reported that city and team officials revised that estimate to “more than one million.”

It was par for the course for a fanbase that had shown up in a big way as the Blues’ unlikely playoff run reached its triumphant conclusion.

Team - Game - Stanley - Cup - Final

With their team playing the deciding Game 7 of the Stanley Cup Final in Boston last Wednesday, demand for tickets to the watch party in St. Louis exceeded the capacity of the Blues’ home at Enterprise Center. No problem — the St. Louis Cardinals opened the doors to Busch Stadium.

Blues fans set a new NHL record for sales of championship apparel and memorabilia in the 12-hour period after winning a title, according to Bloomberg, beating the previous high set by Washington Capitals fans in 2018 by 10 percent.

TV - Audience - Viewers - Game - Record

With a TV audience of nearly nine million viewers, Game 7 also set a new record as the most-watched NHL game ever on any network since ratings data started to be complied in 1994. The St. Louis market delivered big-time viewership.

According to NBC Sports PR, the market’s 41.8 rating exceeded the viewership of the 2019 Super Bowl (39.8), which featured the matchup between the New England Patriots and the Los Angeles Rams team which left plenty of bitter feelings behind when it relocated from St. Louis in 2016.

US - Cities - St - Louis - Rams

“Compared to all other U.S. cities, St. Louis is struggling,” Rams owner Stan Kroenke wrote in his relocation application to the NFL,...
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