Apple, Netflix Readying Fall Launches for Video Game-Based Content

IndieWire | 6/17/2019 | Staff
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Hollywood is no stranger to video games, but if last week’s E3 was any indication, the worlds of gaming, television and film are becoming closer than ever before.

Major companies such as Apple and Netflix clearly see promise in the video game market, as they both had a presence at the industry’s Electronic Entertainment Expo in Los Angeles. Netflix showcased a “Stranger Things” game that will drop on July 4, the same day as Season 3 of that show premieres on the streaming platform, and in 2020 they will release a free-to-play mobile game based on the show.

Platform - Film - Shooter - Division - Jake

The platform also will be getting a film based on popular shooter “The Division” starring Jake Gyllenhaal and Jessica Chastain and in the fall, Netflix’s upcoming “The Dark Crystal” series will get a video game tie-in. If these kinds of intellectual property-based games are successful, it’s likely that Netflix and its competitors will double down on creating similar crossovers in the next few years.

“Shortly after season one of ‘Stranger Things,’ we realized this is a phenomenon,” Chris Lee, director of interactive games at Netflix, said on stage at E3. “It was our first attempt at doing consumer products and merchandise. We had never done anything like that before.”

E3 - Attendees - Trailer - Mythic - Quest

E3 attendees also saw a trailer for “Mythic Quest: Raven’s Banquet,” an upcoming comedy series that will follow the developers of the massively multiplayer role-playing game “Mythic Quest.” The series will be on Apple TV+, Apple’s new streaming service that is set to launch in the fall.

The concept of video game-based films and television shows goes back several decades, but interest in that kind of content has sharply increased recently. There has been at least one big budget video game movie every year for the last several years, including theatrical adaptions of the “Warcraft,” “Resident Evil,” “Angry...
(Excerpt) Read more at: IndieWire
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