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Somewhere along the way, we’ve limited church communications to only include people knowing and signing up for things. We have caused our people to have an information overload. Our pages and platforms have become little more than electronic billboards. Have we lost people’s interest by treating communication this way? Are we using these mediums to their fullest potential? What if we could be inspirational and informational with our communication? Communication with your people is an incredible medium to help engage your people spiritually, not just to inform them.
“Every time you communicate, you tell a story” (Tony Sorrentino, OX Creative). These words shifted how I think about communication in general and, specifically, church communications. Do we fully acknowledge that we are telling a story every time we put something in front of our people—about them, about us, or about Jesus? Here’s the truth: preaching isn’t just a one-man job that happens in a weekend service. We get a chance to tell the good news of Jesus every day of the week in creative ways. Whether it’s through video, graphic design, or intentionally-crafted emails, we are all telling stories every day.
Communicators - Opportunity - Week - People - Truth
As communicators, we have the unique opportunity throughout the week to inspire people, remind them of truth, and reiterate what is experienced on Sunday. Below are some simple tips that will help you “post what you preach.” They’ll equip you to inform your people, but also help form them and use simple resources that are already available.
If you work in church communications or creative ministries and haven’t browsed resources like Church Media Spot, you’re missing out!
Use - Scripture - Art - Stock - Photos
Getting practical: Use free Scripture art, stock photos, and other media to make your posts grab your people’s...
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