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Ads featuring "harmful gender stereotypes" which are likely to cause offence will be banned in Britain from Friday under new rules that could have a major impact on the industry.
The ban by the Advertising Standards Authority would cover, for example, a woman failing to park a car, a man struggling to change a nappy or girls being less academic than boys.
Ban - Scenarios - Offence - Ads - Woman
The ban will not include some stereotypical scenarios that are judged not to cause as much offence in ads, such as a woman cleaning or a man doing DIY tasks.
"Harmful gender stereotypes in ads can contribute to inequality in society, with costs for all of us," ASA chief executive Guy Parker said in a statement.
Portrayals - Ads
"Put simply, we found that some portrayals in ads can, over...
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