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Like the rest of the world, China is getting more glued to smartphones that can perform an endless list of tasks, from talking to workmates, shopping for groceries, all the way to getting a dose of dopamine through games. Chinese internet users now spend an average of 4.7 hours on their handsets a day just for entertainment purposes, according to new data (in Chinese) collected by research firm QuestMobile.
The number is up from the 4.1-hour average from a year ago. By ‘entertainment’, QuestMobile is counting services like e-reading, music streaming, online karaoke, video streaming, mobile gaming, live streaming, and of course, short videos that are taking the world by storm. The total screen time could be much higher given the country now prefers taking QR code payments instead of cash, not to mention eyeball time contributed by children using smartphones to do their homework and housewives searching for the best deals on ecommerce platforms.
China - Entertainment - Apps - % - Users
All told, China’s entertainment apps grew 3.7% year-over-year to 1.09 billion users in April, though the number likely includes duplicates as China reached an 800 million internet population in August.
China’s leisure apps are rising in tandem with the spread of cheap smartphones, affordable...
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