Deepfake video of Facebook CEO Mark Zuckerberg posted on Instagram

CNET | 6/11/2019 | Queenie Wong
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Facebook CEO Mark Zuckerberg.

The video on Instagram shows what appears to be Facebook CEO Mark Zuckerberg giving a brief speech about the power of big data.

Man - Control - Billions - People - Data

"Imagine this for a second: One man, with total control of billions of people's stolen data, all their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future."

Zuckerberg never uttered those words. The video was a "deepfake," a technique that uses AI to create videos of people saying something they didn't, highlighting the challenges social networks face when it comes to policing manipulated content.

Zuckerberg - Video - Test - Facebook - Fire

The Zuckerberg video could also be a test for Facebook, which has come under fire after it refused to remove an altered video of House Speaker Nancy Pelosi that was slowed to make her seem drunk, according to Vice, which reported earlier on the video. Zuckerberg called Pelosi but she wasn't "eager" to hear what he had to say, The Washington Post reported on Tuesday.

Facebook declined to comment about the deepfake Zuckerberg video. The social network's policy states that it doesn't remove fake news, but will reduce its reach on the site and show information from fact-checkers. Facebook owns the photo-sharing site Instagram.

People - Discourse - Facebook - Community - Standards

"We want to help people stay informed without stifling productive public discourse," Facebook's Community Standards state. "There is also a fine line between false news and satire or opinion."

Artists Bill Posters and Daniel Howe partnered with advertising company Canny to...
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