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We’ve noticed an interesting trend in recent years. Anytime a big movie arrives with the stink of failure all over it, a trade publication will release a story with anonymous sources close to the production pointing fingers, trying to explain what went wrong. It happened with The Mummy reboot. It happened with the Hellboy reboot. And now it’s happening with Dark Phoenix, the last (?) of Fox’s X-Men films. Latest estimates suggest Dark Phoenix is going to lose $100 million at the box office, and no one wants to take the blame for that sort of fiasco. Sure enough, a new piece details some of the Dark Phoenix production problems, indicating that many parties are attempting damage control.
Why did Dark Phoenix tank at the box office over the weekend? I’m sure there are many reasons – for one thing, it looked bad. But a new story in Deadline highlights some of the problems the production faced – problems that likely contributed to such poor box office. It’s already been widely reported that the film underwent lengthy reshoots – and that’s not entirely out of the ordinary, especially on big blockbusters like this.
Reshoots - Film - Release - Date - Deadline
But those reshoots also kept screwing with the film’s release date. And according to the Deadline story, the folks working on Dark Phoenix wanted to have the film in theaters earlier this year – in February. The plan was to head-off Captain Marvel and Avengers: Endgame, which were sure to clean-up at the box office....
(Excerpt) Read more at: /Film
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