Canadian Upfronts: Programming Execs on Acquisition Strategies

Variety | 6/10/2019 | Amber Dowling
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As the newly emerging Golden Age of Television continues, navigating the increasing amounts of content has become more than a full-time job for many in the industry. In Canada, however, there’s a larger picture to consider as network executives populate their schedules with a slew of acquisition programming and government-mandated content, pulling together lineups that include series from across all of the major U.S. production houses.

Simulcasting, renewals, licensing contracts and targeted audiences all play into the annual pickup announcements made in late May and early June in the weeks following U.S. upfronts, as the four broadcasters — Bell Media, Corus, Rogers Media and public broadcaster CBC—hold their own upfront presentations for advertisers.

Case - Companies - Network - Schedule - Slate

In the case of the three privately held companies, presenting a robust network schedule is further complicated by their ever-evolving slate of specialty channels and OTT services, which are comprised of even more targeted audiences and specialized viewer needs. Balancing content for their main channels (CTV, Global and Citytv) with these evolving products can be a juggling act, to say the least. Look no further than Citytv’s decision to drop “Modern Family” after 10 seasons (it landed on Global), Global’s release of Dick Wolf’s “Chicago” franchise (now on Citytv), or CTV picking up the Rob Lowe-fronted “9-1-1 Lonestar” spinoff despite the original airing on Global, as proof.

On the heels of the Canadian upfronts in Toronto, Variety caught up with Mike Cosentino, Bell Media’s president of content and programming; Daniel Eves, senior vice president of TV networks at Corus; and Hayden Mindell, vice president of TV programming and content at Rogers Media. Here the trio discuss evolving strategies, streaming, and selling American programming at home.

Strategy - LA - Screenings

What was your overall strategy heading into the LA screenings?

Mindell: Traditionally we have a female-heavy demo that’s slightly younger than our competitors. That’s where we have...
(Excerpt) Read more at: Variety
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