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This past weekend saw “Dark Phoenix” attempt to rise from the ashes of “X-Men: Apocalypse.” Unfortunately, for everyone involved in the film, the newest ‘X-Men’ movie didn’t just fail to live up to expectations, but instead, seemingly put the final nail in the coffin of everyone involved with Fox’s superhero franchise. And now, a day removed from the catastrophic box office weekend, a report comes out that says that the drama we thought we knew about “Dark Phoenix” pales in comparison to the reality, as the film is expected to lose over $100 million.
Call it a post-mortem or a bunch of finger-pointing, but Deadline has released a report today about just what Disney can expect to lose thanks to “Dark Phoenix.” According to sources and analysts, after everything is all said and done (including home release and ancillary revenue), “Dark Phoenix” will likely lose at least $100 million. This is all based on the film earning approximately $325 million worldwide at the box office, and let’s be real, even that very low number is hardly a guarantee. We could be looking at a sub-$300 million cume when everything is all said and done depending on how many people are scared off by the bad buzz.
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In our box office report, we attempted to break down what exactly could have led to such a disastrous showing for the ‘X-Men’ franchise. Was it franchise fatigue? A bad film? A troubled production? Terrible marketing? All of the above? Apparently, the report says that’s all true, but there’s much more than that to add to the stew of awfulness that birthed “Dark Phoenix.”
Deadline states that Fox failed to manage the headlines about the film, after reports of extended reshoots, altered endings, and untrue reasons for delays became commonplace for “Dark Phoenix.” All those reports created...
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Sorry Mr. Franklin, we couldn't keep it.