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A note about reshoots: They’re completely normal on a superhero film of this size, and are routinely budgeted. Just because a superhero movie undergoes reshoots doesn’t mean that it’s destined to fail (i.e. Suicide Squad went from dark to funny in tone and dazzled with $746.8M). We hear that Dark Phoenix had even less reshoots than X-Men: First Class, Days of Future Past and Apocalypse. And this is where we turn to Fox PR and marketing mismanaging the image and perception of Dark Phoenix. Word was leaked and not controlled about reshoots for Dark Phoenix and New Mutants, and when that isn’t managed, it already transmits a message to fans that something is afoul. The headlines on Star Wars: Rogue One‘s reshoots were less so than the public divorce of the studio from original Solo: A Star Wars Story directors Phil Lord and Christopher Miller, and that resulted in the former being a profitable film and the other a stinker.
The odor on Dark Phoenix became more toxic after the studio pushed the film back again from Feb. 14 to June 7 — and this was two days after they dropped the second trailer, which screamed out the release date of Feb. 14! Not only did that confuse fans, but it really sent the message that Dark Phoenix could be a potential turd.
First - Movie - Summer - Film - Dark
First off, the movie was never intended to be a summer film. Dark Phoenix is darker and more psychologically complex than other X-Men movies. It was always seen as an off-season release, and the original plan was to get out ahead of Captain Marvel (March 8) and be the first female-led Marvel movie.
We hear that Fox Studios CEO Stacey Snider was insistent on the change, and gave James Cameron the better pre-merger release date of Feb. 14 for Alita:...
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