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Dark Phoenix, Godzilla, and the Elton John biopic Rocketman are flopping bigtime or, if you prefer … under-performing.
It would be quite the stretch, however, to call Dark Phoenix anything but a flop. In the ten movie history of the X-Men franchise, Dark Phoenix’s projected $36 million domestic opening is not only a catastrophe, it is, by far, the lowest opening of any X-Men movie yet.
Years - Wolverine - Lowest - Dark - Phoenix
Six years ago, The Wolverine opened to $53 million. That is now the second lowest. Dark Phoenix — even with the First Class cast, even with Jennifer Lawrence, came in $17 million below that.
Reports indicate this sucker cost $200 million to produce and it’s safe to add another $100 million in promotion costs, so you are talking about a breakeven point north of $500 million and the international box office has not been kind.
Dark - Phoenix - Money
It is almost certain Dark Phoenix will lose money.
With Disney’s purchase of 20th Century-Fox, Dark Phoenix was probably the end of the X-Men franchise anyway, at least the end as we know it, which wipes yet one more franchise off the board.
Franchises - Trouble - Godzilla - King - Monsters
Speaking of franchises in trouble, Godzilla: King of the Monsters plummeted 69 percent in its second weekend with a pathetic take of just $14.5 million — and this comes after a lousy opening weekend that brought in just $48 million. After two weekends, Godzilla 2 sits at just $78 million, which is less than Godzilla (2014) took in it first three days.
Worldwide, Godzilla 2 sits at just $193 million (not counting this weekend), so the chances of reaching breakeven are almost nil.
Year - Godzilla - Kong - Franchise
Will next year’s Godzilla vs. Kong revive a franchise that has never really popped?
Rocketman also took a steep 57 percent dive in its second weekend, which brings the overall ten-day take to a pathetic $47.5 million.
Elton - John - Biopic
This Elton John biopic was supposed...
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