Blumhouse TV Previews ‘Unparalleled’ Brand Expansion, Including More Genres and Bigger Budgets

IndieWire | 6/7/2019 | Staff
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For a brand that’s become synonymous with indie horror, Blumhouse is quickly expanding its TV slate to more genres with bigger budgets.

“As Jeremy likes to say, ‘It’s not just horror, but what’s horrifying,'” co-present of Blumhouse Television Marci Wiseman said Friday afternoon, during the company’s panel presentation at the ATX Television Festival in Austin.

Vision - Years - TV - Studio - Infancy

The broadened vision began years ago, when the TV studio was in its infancy and looking to expand upon Jason Blum’s success in independent horror films. Focused on selling projects to various networks, Blumhouse Television got off on the right foot with HBO’s psychological horror hit, “Sharp Objects.” Now, they’re gearing up for even more prestigious yet genre-shifting projects, starting with Showtime’s limited series on Roger Ailes, “The Loudest Voice.”

“We are the lucky beneficiaries of a brand expansion that’s truly unparalleled and unrivaled,” co-president Jeremy Gold said. “It’s incredibly challenging, [but] it’s challenging everywhere. We lean on the brand heavily, and it’s notable the brand is more meaningful than ever.”

Opportunity - Marketplace - Television - Lot - Wiseman

“It’s a huge opportunity in a marketplace where there’s unbelievably amazing television, but a lot of it,” Wiseman said. “The chance to have a filter by which we look at material, the use of the brand to get material noticed, [that’s] something we’ve started to understand is the pedigree with which we produce material.”

Beyond genre expansion, the company is also expanding its spends. Like “Sharp Objects,” “The Loudest Voice” is far from a low-budget series. Both were picked up by premium cable networks with high standards for their audience. Both incorporate movie stars and Oscar nominees. Both, while not ongoing series, feature hours and hours of content that require budgets to match.

Discipline - Reliability - Production - Methodology - Wiseman

“We bring a discipline and a reliability and production methodology to what we do,” Wiseman said. “Some of it is low-cost — and, as you saw in...
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