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Furniture and meatball purveyor Ikea is launching a mobile app that will project what furniture should look like into punters' homes (if they follow the instructions correctly, of course) then allow them to buy it.
The augmented reality app will be launched in France and the Netherlands followed by other top markets including China, Germany and the US by the end of the year. Brexit Britain was not mentioned.
Barbara - Martin - Coppola - Officer - IKEA
Barbara Martin Coppola, chief digital officer at IKEA, told Reuters: "The app is combined with the store experience, with the online experience."
The move marks a change for the retailer which has taken a precautionary approach to online and app-based buying. The website has never been the easiest thing to use and delivery times are long and charges high...
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