Economists conduct research into how to best allocate time between creative and routine tasks

phys.org | 4/4/2019 | Staff
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How can employees' working time be organized to enable them to perform in the best possible way when completing both creative and routine tasks? Two economists at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) investigated this question and made a surprising discovery: The working model that works best depends on employees' impulsiveness.

Should an employee first respond to e-mails, then write invoices until bored, switch to working on the concept for a new advertising campaign, then go back to routine tasks? Or should they first finish off routine tasks and then focus on creative tasks during defined time slots? How employees split their time between creative and routine tasks is managed differently by companies. In doing so, they try to choose the method that promotes creative work the most, as there have not been any established theories about the most effective method until now. Nevertheless, companies like 3M or Google have been using rules for several decades that allow employees to use 15 to 20 percent of their working time for creative thinking and working.

FAU - Researchers - Prof - Dr - Alexander

FAU researchers Prof. Dr. Alexander Brem, Chair of Technology Management, and Prof. Dr. Verena Utikal, Assistant Professor of Behavioural Economics, have now undertaken research into how best to organize time for creative tasks, and thus also time for routine tasks, and what factors influence peak performance in employees.

During their study, they asked 233 participants to work on various tasks. The routine task involved...
(Excerpt) Read more at: phys.org
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