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Beautystack, the London startup that’s creating a beauty professional booking app with heavy focus on social, has quietly picked up £4 million in seed funding led by Index Ventures.
The company had previously raised pre-seed funding from LocalGlobe (led by Suzanne Ashman) and counts David Rowan (ex-Wired), Julien Codorniou (Facebook Workplace) and Audrey Gelman (The Wing) as angel investors.
Salon - Owner - Brand - Consultant - Sharmadean
Founded by former salon owner and brand consultant Sharmadean Reid in April 2017 before being joined by co-founders Dan Woodbury and Ken Lalobo, Beautystack is part booking platform for independent beauty professionals and part social app. The idea, Reid tells me, is to “close the loop” on seeing the results of a beauty treatment that you like and being able to book it.
“Girls see millions of images of beauty treatments on social media and have no idea about who did it, how much it cost or what it even is,” she says. “We want to close the loop on the journey of seeing what you want, liking it and booking it. With Beautystack we use visual menus so you can search and book what you like.”
Reid - Beautystack - Book - Approach - Problem
Reid says Beautystack’s “see it, like it, book it” approach is also designed to solve a bigger problem that means many beauty services providers are at the bottom of the $450 billion beauty industry and “don’t get the earnings, tech solutions or income or respect they deserve.”
“In my opinion they are the foundation of the industry and with Beautystack our mission is towards gender quality by increasing the earnings of these ‘Beauty Pros.’ I want to turn the beauty professionals into the next beauty influencers and have them earning salaries comparable to beauty bloggers. They always have been influential, but now we want to push them to the forefront.”
She says doing that requires a cultural change as well...
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