Continuing our series What is Church SEO, in this article we look at link building and local listings.
Previously, in the article Church SEO: What to Optimize for Better Organic Search Results, I explained that getting other sites link to your website is one of the most important ways to improve the authority of your website and thus its position in the search results.
Links - Website - Google - Endorsement - Vote
When a website links to your website, Google sees that as an endorsement or vote for your site. Generally speaking, the more sites that link to your website (and the higher the authority of those sites) the better your search rankings.
The easiest way to get links to your church website is by creating listings in local search engines and local directories. The biggest and most used local search engines are:
Start with these 4.
There are many other local directories on the web. You probably won’t get a lot of visitors from any one of them, but remember it’s not just...