New Coke was a disaster. ‘Stranger Things’ is bringing it back, because old fails never say die. | 4/23/1985 | Staff
maddyb7 (Posted by) Level 3

If you remember something called New Coke, you probably also recall that it was a bust.

Introduced by Coca-Cola in 1985, the soft drink was billed as sweeter than regular Coke, with many noticing a distinct Pepsi-like flavor to the reimagined product. Anyway, plenty of people weren’t having this impostor Coke.

Coca-Cola - Fail - History - New - Coke

Even Coca-Cola admits the enormous fail in its history of New Coke.

Here’s the intro to the product history on the company website: “To hear some tell it, April 23, 1985, was a day that will live in marketing infamy.” Much “angst” apparently followed. There were even protest groups! Letter-writing campaigns!

Soda - Market - Days - Company - Drink

The soda was only on the market for 79 days before the company pulled the drink to please customers who favored Classic Coke.

Now, the company is reversing course and joining forces with the Netflix series “Stranger Things” to relaunch New Coke.

Season - Show - Select - Rollout - New

Since the upcoming third season of the show is set in 1985, the select rollout of New Coke cans is being tagged to the anticipation surrounding the series, which is itself a constant homage to...
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