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GM is scaling back its Maven car-sharing company and will stop service in nearly half of the 17 North American cities it operates in.
A spokesperson who confirmed Maven was shutting down in some cities, without identifying the location or number that will remain, said the company plans to focus on markets that have the strongest demand and growth potential.
WSJ - Shutdown - Maven - Detroit - Los
The WSJ, which was the first to report the impending shutdown, said Maven will continue to operate in Detroit, Los Angeles, Washington, DC, and Toronto. However, TechCrunch has received information from Maven customers that Washington D.C. was also shutting down.
TechCrunch will update the article with more details about what markets Maven plans to exit.
Maven - Service - Ann - Arbor - Michigan
Maven’s car-sharing service is available in Ann Arbor, Michigan, Baltimore, Boston, Chicago, Detroit, Denver, Los Angeles, New York, Orlando, San Francisco and Washington D.C. as well as Toronto, according to its website. Maven Gig, a service it launched in 2017 that rents out vehicles to rideshare and delivery drivers who use apps like Uber, Lyft and UberEATS, operates in Austin, Baltimore, Boston, Detroit, San Diego, San Francisco, Los Angeles, Phoenix, NYC and Washington D.C.
GM conducted a market-by-market analysis to determine which cities it would exit, according to the spokesperson.
Maven - GM - Test - Programs - Brand
When Maven first launched in 2016 it helped bring (and expand) several of GM’s existing test programs under one brand. The mobility division initially launched as a car-sharing service akin to Zipcar.
At the time of its launch, Maven was essentially three car-sharing services in one that included a city-based service that rented GM vehicles by the hour through an app and another for urban apartment dwellers in Chicago and New York.
Smartphone - App - Maven - Business - Customers
A smartphone app, which is central to Maven’s business, is used by customers to search for and reserve a vehicle, unlock the door, and remotely start, cool, or heat...
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