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Sometimes you need scrambled eggs. And with that thought, toady at the Overland Expo in Flagstaff, AZ, Rivian announced a major accessory for its electric pickup: A camp kitchen. The unit slides out from the Rivian R1T’s so-called gear tunnel that lives between the bed and cab. The kitchen includes storage and a stove that’s powered by the R1T’s 180kWh battery pack.
This kitchen unit is the first significant concept Rivian has unveiled for the pickup’s unusual gear tunnel. This space provides another locked storage compartment for the pickup — but why have it all, many asked when it was revealed? And now, with this kitchen unit, Rivian is responding to the questions. It seems Rivian wants to make its vehicles the center of an ecosystem of add-ons. The company already revealed racks, vehicle-mounted tents and even a flashlight that hides in the side of the driver’s door. Expect more camping and outdoor gear as Rivian cements its brand image around adventurers.
Products - Lifestyle - Patagonia-wearing - Range - Rover-driving
Rivian is positioning its products for a particular lifestyle. Think Patagonia-wearing, Range Rover-driving, outdoorsy types or at least those who...
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