Caesars Entertainment, ESPN Tie-Up For Sports Betting Content | 3/6/2017 | Staff
tanikaki (Posted by) Level 3
(Reuters) – U.S. casino operator Caesars Entertainment Corp said on Tuesday it was tying up with Walt Disney Co’s ESPN for content and news related to sports betting.

The deal includes building a new ESPN-branded studio at the LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s recently launched sports betting-related show, Daily Wager.

Caesars - Data - Branding - ESPN - Weeks

Caesars’ data and branding will also be integrated across ESPN programming within the coming weeks, the company said.

Bleacher Report (B/R) struck a similar deal in February to open a production studio inside Caesars Palace. B/R is a division of WarnerMedia, which is owned by AT&T Inc.

Tuesday - Year - US - Supreme - Court

Tuesday marks one year since the U.S. Supreme Court overturned a 1992 federal ban on sports wagering outside of Nevada. States can now pass legislation that legalizes, regulates and taxes the activity.

Eight states currently offer sports wagers, but several others...
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