(Reuters) – U.S. casino operator Caesars Entertainment Corp said on Tuesday it was tying up with Walt Disney Co’s ESPN for content and news related to sports betting.
The deal includes building a new ESPN-branded studio at the LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s recently launched sports betting-related show, Daily Wager.
Caesars - Data - Branding - ESPN - Weeks
Caesars’ data and branding will also be integrated across ESPN programming within the coming weeks, the company said.
Bleacher Report (B/R) struck a similar deal in February to open a production studio inside Caesars Palace. B/R is a division of WarnerMedia, which is owned by AT&T Inc.
Tuesday - Year - US - Supreme - Court
Tuesday marks one year since the U.S. Supreme Court overturned a 1992 federal ban on sports wagering outside of Nevada. States can now pass legislation that legalizes, regulates and taxes the activity.
Eight states currently offer sports wagers, but several others...
Wake Up To Breaking News!