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YouTube star and beauty guru James Charles has now lost nearly three million subscribers — including several celebrities — in the two days since a bitter feud with fellow makeup artist Tati Westbrook was made public.
The 19-year-old, who has worked with big name brands like CoverGirl and A-listers like Kylie Jenner, has watched his career falter since Friday, when his former mentor criticized him in a 43-minute video in which she listed the reasons she decided to end their years-long friendship.
Tati - James - Choice - Competitor - Company
Tati, 37, said that James' choice to promote a competitor to her own company was just the latest example of bad behavior — which included James making advances on men he knew to be straight, manipulating others' sexuality, and speaking crassly about sex in front of her friends and family.
James had 16.57 million YouTube subscribers before the feud was made public. But as of 10:30 ET Monday morning, he is down to just 13.84 — with the number still steadily declining by the minute.
Feud - Number - Celebrities - James - YouTube
The feud has inspired a number of celebrities to unfollow James from YouTube. According to Metro, these include Kim Kardashian, Kylie Jenner, Demi Lovato, Miley Cyrus, Katy Perry, Iggy Azalea, and Shawn Mendes.
However, a spokesperson for Kylie confirmed to DailyMail.com that the beauty mogul never followed James on social media, despite the fact that the pair appeared in a YouTube video together, in which Kylie was even wearing James' merchandise.
People - YouTuber - Droves
But what, exactly, inspired people to abandon the popular YouTuber in droves?
Fans have become disenchanted with James after Tati uploaded a lengthy diatribe against him, in which she not only slammed him for being disloyal, but also charged that he would make explicitly sexual comments about men he knew to be straight as well as manipulate straight men into sexual relationships.
And she isn't...
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