Google’s budget Pixel 3a starts at $399, available in ‘purple-ish’

TechCrunch | 5/7/2019 | Staff
megzmegz123 (Posted by) Level 3
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Last week’s earnings didn’t go the way Alphabet wanted. The fault primarily lies at the feet of the company’s ad business, but the hardware side didn’t come out great, either. Like the rest of the industry, Google’s been struggling to sell smartphones. Sundar Pichai cited “year over year headwinds” in reference to Pixel 3 sales figures.

He did, however, hint at good things to come. Selling the future is an important part of a CEO’s job, of course, but there are reasons to be hopeful. There are interesting innovations on the way, like 5G and foldables, and, in Google’s case, there are other things in the works. Pichai alluded to both a new Taipei R&D campus and, in the much shorter term, hardware announcements planned for Google I/O.

Listening - Exec - Pixel - Bit - Pixel

It was clear to all listening that the exec was referring to the Pixel 3a with the latter bit. Like the Pixel 3 before it, the phone had leaked out all over the place in the preceding months and weeks. By late last week, it was showing up at Best Buys in Ohio.

Like the aforementioned Taipei campus, the device is very much the product of Google’s massive investment in HTC’s R&D team. Tired of outsourcing design, the company simply went ahead and picked up an existing property. The deal made sense from Google’s perspective — HTC knows how to make phones, even if it’s forgotten how to actually sell them.

Thing - Taipei - Team - Table - Ability

Another thing the Taipei team brought to the table was the ability to build a phone on a budget. It’s something that could ultimately prove a saving grace for the Pixel team as Google and the industry at large grapple with those “headwinds” of stagnant global economies and slowed upgrade cycles. What makes the 3a a particularly compelling product, however, is how it fits in...
(Excerpt) Read more at: TechCrunch
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