McDonald’s U.S. Sales Beat As Free Bacon, Value Meals Attract Diners | 10/24/2017 | Staff
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(Reuters) – McDonald’s Corp lured diners with short-term bacon promotion, value meals and redesigned restaurants that helped lift its U.S. same-store sales above Wall Street estimates for the first time in four quarters on Tuesday.

Chief Executive Officer Steve Easterbrook has focused on improving dining experience and delivery services in the past few years by bringing new technologies to the company’s stores, while sprucing up its restaurants by adding wooden tables and faux leather chairs.

Company - Deal - Breakfast - Menu - Donut

The company also launched a new “2 for $5” deal, tweaked its breakfast menu to add donut sticks and offered free bacon with some burgers as part of a limited-period promotion during the first quarter.

Those efforts helped drive a 4.5 percent growth in same-store sales in the United States, well above analysts’ expectations of a 3.03 percent rise, according to Refinitiv IBES. Global same-store sales also grew by a better-than-expected 5.4 percent.


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