Brave's privacy-first browser ads arrive with promised payout for you

CNET | 4/24/2019 | Stephen Shankland
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It's time for browser startup Brave to see if this whole privacy-respecting ads business is really going to pay off.

The startup, co-founded by former Firefox leader and Mozilla Chief Executive Brendan Eich, got its start by releasing a browser in 2016 that blocks ads by default -- a design the company's studies say dramatically improves not just performance but also cuts memory usage and saves phone battery life.

Plan - Ads - Ones - Websites - Something

But the plan was never just to remove ads, but rather to replace the ones you usually see on websites with something that doesn't track you around the web. Brave started testing these privacy-respecting ads this year, but now the technology is active in the main version of Brave for personal computers. And if you opt in, you'll get a share of the resulting ad revenue.

"Ads have become spyware," Eich said, and ad tech is riddled with middlemen and fraud that are problems for both advertisers and the publishers who place ads. "We think we have a better technique."

Brave - People - Browser - Month - Summer

Brave has convinced 5.9 million people to use its browser each month and should reach 10 million this summer, Eich said. That's a far cry from the billion-plus who use Google's dominant Chrome and the 264 million who use Firefox, though. To fulfill its ambitions of "putting chlorine in the pool" -- building an improved ad system extending far beyond its own company -- Brave will need a lot more users to sign up.

And privacy protections, while important, historically has been a tough sell for consumers.

Privacy - Scandals - Data - Breaches - Mind

Recent privacy scandals and data breaches may have changed your mind, though, and Brave has a carrot to coax you aboard.

With this first phase of Brave ads, you'll keep 70% of the revenue. A second phase, involving cooperation with website publishers, will give you 15 percent of each ad's revenue....
(Excerpt) Read more at: CNET
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