'Avengers: Endgame' tears into China, targets $100m opening day

Screen | 4/24/2019 | Jeremy Kay
Click For Photo: https://d1nslcd7m2225b.cloudfront.net/Pictures/2000x2000fit/3/5/8/1301358_avengersendgamecdisney9_952506.jpg

Early indications from tracking sources in China reveal that Avengers: Endgame crossed $80m by early afternoon on Wednesday (24) with a $100m opening day haul including previews a strong possibility for the tentpole.

Tuesday previews generated roughly $27m (RMB 188m), and by approximately 2pm on Wednesday the concluding saga in the first phase of Marvel Studios films had added some $54m (RMB 364m) to reach roughly $81m (RMB 552m) and counting.

Day - Film - Mark - Opening - Weekend

With much of the day to go the film was set up to finish close to the $100m mark, providing a five-day opening weekend with the dynamic lift-off required from China to propel this week’s global bow past $900m and possibly into the mythical realm of $1bn. Disney executives are expected to provide an update on Wednesday morning from Los Angeles.

The only possible negatives are the film’s...
(Excerpt) Read more at: Screen
Wake Up To Breaking News!
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!