How to pitch to a (tech) journalist

TechCrunch | 4/23/2019 | Staff
tiffcourt011 (Posted by) Level 3
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Startup growth comes from many places, but one option is through “earned media” — stories and mentions in the press. Earned media is great, because the channel is nominally free, and it can often get many more of the right eyeballs than advertising. Minus some sleazy behavior in the journalism world, you should never have to pay a dime to get a story into print other than the work it takes to manage PR (and yes, of course, that can be very expensive, although it doesn’t have to be).

For these reasons, startups pitch writers a lot on stories about everything from their latest fundraise to new features in their apps. Yet despite that frequency, some founders (and PR folks) are extraordinarily good at pitching and find great success, while others seem to never get the attention of even the most workaholic writers.

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The job of writers is to write stories,...
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