When it comes to working with journalists, so many people are, frankly, idiots. I have seen reporters yank stories because founders are ****, play unfairly, or have PR firms that use ridiculous pressure tactics when they have already committed to a story.
There is so much bad behavior that I thought that it might be time to write up a list of “DON’Ts” on how not to work with journalists.
List - TechCrunch - Writing - Staff - Pet
I compiled this list by polling TechCrunch’s entire writing staff for their pet peeves when it comes to working with PR folks and founders around startup pitches. The result was this list of 16 obnoxious annoyances.