‘The Curse of La Llorona’ Scares Up Easter Weekend Win [Box Office]

The Playlist | 4/21/2019 | Rodrigo Perez
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It’s the calm before the storm weekend, and Warner Bros./New Line has two success stories coming out of Easter. First up, “The Conjuring” series keeps posting results. The sixth film in the series (‘Conjuring 3’ doesn’t come out until 2020), “The Curse of La Llorona,” a horror spin-off from the series won the weekend singlehandedly with a very nice $26.5 million; even better when you consider the movie cost $9 million to make. The six films have grossed $1.569 billion worldwide, a fantastic figure when you consider that the cost of all six movies combined is just over $100 million. This is why these films continue to be a success, and WB pretty much lets ‘Conjuring’ producers James Wan and Peter Safran do their thing.

It was also a very solid weekend for New Line’s “Shazam!” superhero movie. Thanos is coming, and the franchise knows it, but “Shazam!” did about as well as could be expected and even them some in weekend three. The David F. Sandberg-directed film boasted a terrific -29.1% hold from last weekend and grossed a very solid $17.3 million. “Shazam!” is now at $121.3 million domestically and $322 million worldwide. Of course, Thanos and “Avengers: Endgame” is about to decimate the superhero competition and likely any follow-up weekend drops could end up being extremely harsh. But “Shazam!” did exactly what it needed to do in this critical third weekend. A good ending success for “Shazam!” would be $400 million, if it can muster the strength to get there despite ‘Endgame.’ Even that figure would be one of the lowest grossing superhero movie totals in years (2003’s “X2” hit $407million years and years before the superhero craze), but considering its cost (a more modest $100 million) and the fierce competition (Marvel movies in front and behind it), $400...
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