Nielsen’s First LGBTQ Ratings Report Is Here, and Gay Viewers Love ‘Game of Thrones’

IndieWire | 4/18/2019 | Staff
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Nielsen has released its first ever ratings report for same gender households, ushering in a landmark shift in the way the industry views LGBTQ audiences. Nielsen announced the updates to its viewership tracking practices last fall, but today marks the first ratings report resulting from the change. HBO’s “Game of Thrones” was the most popular cable series with same sex households, with “The Rachel Maddow Show” coming in a distant second.

In November of 2018, Nielsen announced it was working closely with GLAAD in order to identify same-sex partner households as part of a “mission to reflect important demographic characteristics.” “As the media marketplace continues to evolve, our clients are increasingly looking to better understand consumers of all types to effectively reach new and unique audiences,” said Nielsen VP Brian Fuhrer at the time, indicating that networks were asking for more detailed information.

Ways - TV - Panel - Diversity - Consumer

“We will continue to invest in ways to ensure our world-class TV panel reflects the true diversity of the consumer landscape,” he added. “This enhancement will help...
(Excerpt) Read more at: IndieWire
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