Netflix Says Better Data Reporting Is Coming Soon While Releasing Massive Numbers For ‘Triple Frontier,’ ‘Umbrella Academy’ & More

The Playlist | 4/17/2019 | Charles Barfield
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Netflix is good at a variety of things. First, and foremost, the streaming service creates an absolutely ridiculous amount of original content, which is great for those looking for something new to scroll past during the two hours it takes the average viewer to decide what to watch. But the company is also very good at keeping numbers close to its vest. How many people watch your favorite Netflix series or film? Odds are you’ll never know. That is, unless Netflix wants to tell you. But according to one Netflix executive, that could be changing.

During a recent earnings call, Ted Sarandos, Chief Content Officer at Netflix, said that the streaming service will likely change its attitude regarding keeping viewership numbers a secret, in an attempt at better transparency, not just with customers but also those working on the projects. Yes, that’s right, not even the creators of the mega-popular Netflix films and TV shows know how many people watch their stuff.

Months - Data - Reporting - Ted - Sarandos

“Over the next several months, we’re going to be rolling out more specific and granular data and reporting,” Ted Sarandos said (via Deadline). “First to our producers, then our members and, of course, to the press over time and be more fully transparent about what people are watching on Netflix around the world.”

He added, “We are trying to get to a place where we can be a lot more transparent both with our producers and with our customers, who are incredibly interested in making better choices. A lot of times that’s influenced heavily by what the world’s watching.”


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