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SAG-AFTRA has tapped 7Park Data Media and Entertainment to provide previously unavailable viewership data for titles on leading streaming platforms including Netflix, Hulu, and Amazon Prime.
The performers union announced the partnership Tuesday, two days after its national board launched the process of crafting a proposal for a successor deal to its master contract covering feature film and primetime television. The current contract expires on June 30, 2020.
SAG-AFTRA - Data - Contracts - Platforms - Production
SAG-AFTRA said it will utilize this data to help negotiate fair contracts with streaming platforms and production studios based on the value of their work, as measured by actual viewing data.
“Because streaming platforms do not make viewership data public, content stakeholders throughout the industry have been challenged to fully comprehend the economic value of streaming media,” said David Viviano, chief economist at SAG-AFTRA. “Our partnership with 7Park Data will provide SAG-AFTRA with valuable insight into global audience behavior and position us to better understand the economics of streaming exhibition.”
Executive - Director - David - White - Transparency
SAG-AFTRA national executive director David White added, “Ultimately, the new transparency provided by this partnership enables us to represent the interests of our members with greater clarity in the emerging trends in media. We are excited about this partnership.”
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