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Your own voice will likely become the most significant focus for food retailers and restaurants over the next little while. Voice searches are increasingly becoming the norm. A recent study suggests that more than 50 per cent of all online searches will be voice-activated by 2020.
To a lesser extent, grocery shopping is also done through voice activation. Since Siri, Cortana, Alexa and Google Assistant have entered our world, voice searching has become a game-changer for the food industry.
Reason - Convenience - Short - Robot - Frontier
The main reason is convenience. Short of having our own personal robot, this is the new frontier of affordable personalized assistance. These virtual assistants will offer us advice as well as perform tasks for consumers. They are, of course, the "voices" of Apple, Microsoft, Amazon and Google. These companies have been connecting with us for years through many devices, including phones, tablets and even video game consoles.
Consumers now use voice search as they conduct other activities, like driving. Search results generally result in purchases, so for businesses, coming up as a top result of a voice search can be highly profitable.
Rule - Applies - Food - Industry - Voice
The same rule applies for the food industry. Voice search assistance will zero in on our awareness of brands, our perceptions, biases and many other things we are subconsciously influenced by. And so the food industry needs to start marketing through apps and websites that are easily readable by virtual assistants.
Voice recognition is really about data and algorithms. It is about connecting with the market in a way few grocers or restaurants have done. After all, we're still receiving grocery flyers every week to sell us food in our mailboxes or newspapers —that is if you still subscribe to one.
Voice - Assistance - Marketing - Noise
Voice assistance allows all of us to cut through all the marketing noise and find what we really want.
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