Snap's AR gamble, Verizon Media pitches advertisers, and 5G confusion

Business Insider | 4/9/2019 | Lucia Moses
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Snap - Popularity - Problems - Users - Advertisers

Snap has been having popularity problems with users, advertisers, and creators. Its stab at wearables, with Spectacles, was a flop. Last week Tanya Dua attended Snap's first Creators Summit, a big step by the app to try to win over creators from the likes of YouTube and Instagram. Snap has also been on a charm offense with advertisers, enabling them to extend their Snapchat ads outside the app.

But as Tanya reported, Snap also may be onto something with its early foray into augmented reality. Some experts believe AR is going to be the platform of the future, and Snap could benefit. Its announcement of a slew of AR-related updates and features at the Summit was a decided step in that direction. Don't count out Facebook, Google, Apple, Microsoft, and Magic Leap, though, which have all made AR investments of their own.

Deadline - Nominations - Marketing - Officers - April

The deadline for nominations for the most innovative chief marketing officers is coming up April 29, and we want to hear from you. Submit your nominations here.

Elsewhere, Abby Jackson has been reporting on the advent of 5G and potential winners and losers. Here are the takeaways:

Companies - Comcast - Charter - Lead - Broadband

Cable companies like Comcast and Charter could be positioned to take the lead in managing in-home broadband internet of things, according to Cowen analysts.

With the proliferation of smart devices like TVs, voice assistants, and thermostats, cable companies have big chance to handle people's device management because they already have a direct relationship with them.

Companies - Investment - Bankers - Companies

But for other companies further downstream, investment bankers tell us companies are confused about what...
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