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According to a lengthy investigation by Bloomberg on Google's struggle to maximize profit while addressing calls to censor 'toxic' material, a rogue employee decided to ignore the advice of corporate attorneys and created a new "vertical" category to internally track so-called "alt-right" content - described as "the political ensemble loosely tied to Trump."
What they found was fascinating; alt-right videos are an absolute monster category for the video-hosting platform, right up with "music, sports and gaming" as the most popular.
Days - US - Election - YouTube - CEO
Three days after the 2016 US election, YouTube CEO Susan Wojcicki and her staff convened for their weekly meeting, where one employee "fretted aloud about the site's election-related videos that were watched the most," as they were "dominated by publishers like Breitbart News and Infowars, which were known for outrage and provocation."
YouTube - Creators - Pay - Structure - Challenge
YouTube, meanwhile, has been trying to figure out how to properly pay content "creators" who were growing frustrated over the pay structure. To meet the challenge, the company would pitch an overhaul of their entire business model which would revolve around "engagement" - how many people watched a video, and for how long. They called it "Project Bean."
Wojcicki and her lieutenants drew up a plan. YouTube called it Project Bean or, at times, “Boil The Ocean,” to indicate the enormity of the task. (Sometimes they called it BTO3 – a third dramatic overhaul for YouTube, after initiatives to boost mobile viewing and...
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