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Heja Brynäs, Tacos / Lets dance på fredag, å missionären på Lördag... 👍Posted by Mikael Svensson on Thursday, February 21, 2019
Officials in the Swedish city of Gavle wanted to send a message about who truly represents their community with a new billboard advertisement, and it’s getting a lot of attention.
In late February, the Gavle Municipality put up the billboard featuring Suzan Hindi, a local Muslim woman, wearing a hijab, but the message of inclusion and acceptance the sign was meant to invoke quickly turned into something else, Voice of Europe reports.
Board - Friday - Weekend - Gavle - Communications
“It is true that the board was vandalized on Friday, and completely destroyed over the weekend,” Gavle communications director Johan Adolfsson told the news site.
“There have been lots of reactions to the advertisement,” he said. “People express that it’s wrong, that Islam is a threat and that there are big problems with the hijab.”
Objections - Form - Bullet - Holes - Sign
The most obvious objections came in the form of at least three bullet holes through the sign’s digital panels, along with a barrage of disapproving messages targeted at local officials. The vandalism was reported to police, Adolfsson said, noting the damage is directly related to the ad campaign.
“We select people who have been nominated by the residents to represent those who live in Gavle. Suzan Hindi is one of the 100 Gavle residents nominated for the campaign,” he said.
Adolfsson - Voice - Europe - Examples - Reactions
Adolfsson provided Voice of Europe with a few examples of the reactions coming in, including “What a f**king knucklehead you are” and “seek help dammit.” Others wrote “You have insulted the city’s original inhabitants, and descendants of those who once built Sweden” and “how the **** can you post this, you f**king ****.”
“We received hundreds of emails and phone calls over the weekend,” Adolfsson told the news site. “It is unpleasant because the insults are directed towards me and Suzan Hindi personally.”
Sweden - Democrats - MP - Roger - Hedlund
Sweden Democrats MP Roger Hedlund, a member of the municipality...
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