Bringing affiliate marketing and outsourced customer acquisition to Brazil nets Escale $22.6 million

TechCrunch | 4/1/2019 | Staff
lukealukea (Posted by) Level 4
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Despite not being Brazilian and having their first exposure to the country only a few years ago, the two co-founders of Escale have managed to raise $22.6 million for their company, which provides customer acquisition services to companies in telecommunications and healthcare across Brazil.

Their secret? A knowledge of search engine optimization technologies honed through side businesses the two ran back in the United States.

State - Online - Marketing - Sales - Brazil

The state of online marketing and digital sales was so woefully bad in Brazil that co-founders Matthew Kligerman and Ken Diamond had a green field in front of them on which to build Brazil’s first true online customer acquisition service, according to Diamond.

“We fell in love with Brazil for its warm culture and natural beauty, but as consumers, we had terrible experiences acquiring the most fundamental products and services for our new lives: internet, cell phone plans, health insurance and basic banking needs,” Kligerman said in a statement.

Company - Customer - Diamond - NET - Cable

The company’s largest customer, according to Diamond, is NET, the Brazilian cable and telecom operator. NET was the first company to sign on for Escale’s customer acquisition services, but the company’s roster of clients now includes some of Brazil’s largest companies including Bradesco, Sul America, Claro,...
(Excerpt) Read more at: TechCrunch
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