Adobe envisions an AR shopping future

CNET | 3/27/2019 | Ben Fox Rubin
jenn1020 (Posted by) Level 3
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A look at Adobe's early work creating virtual models for AR shopping.

Someday you may be able to make a 3D scan of your body using your phone, then get the virtual you to try on new clothes and walk around your living room wearing them.

Concept - Star - Adobe - Work - Reality

That concept is the guiding star for Adobe's early work to meld augmented reality and shopping. To help kick off its Adobe Summit conference, the software company showed me a prototype demo of an AR male model walking across a real-life conference room, as well as virtual spaces like a hotel lobby and a wooded hiking path.

The idea was to show online shoppers the actual fit, look and movement of clothing, and also let them see pieces in more backgrounds.

Work - Lighting - Shading - Models - Movement

There's still plenty more work to do, such as improving the lighting and shading of the models and movement of the clothing. But Adobe is hoping this project will bring online clothing shopping a little closer to the real thing in stores, giving customers more information on the pieces they're interested in.

For retailers, this effort could cut down on online returns...
(Excerpt) Read more at: CNET
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