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Facebook, NBC, and Axios all reportedly paid for flattering Wikipedia pages — managing to get negative sections removed, and positive sections added in. Google currently prioritizes information from Wikipedia at the top of search results.
According to HuffPost, Facebook, NBC, and Axios paid former Fast Company and Inc.com Head of Digital Ed Sussman, who boasts a 100 percent success rate, to “do damage control” for their Wikipedia pages.
Sussman - Changes - Axios - Reporter - Jonathan
“Most of Sussman’s changes” to Axios reporter Jonathan Swan’s Wikipedia page were reportedly approved, including changes which sought to downplay Swan’s previous mistakes, while “Facebook’s PR agency paid Sussman to tweak Facebook COO Sheryl Sandberg’s page.”
NBC also reportedly hired Sussman to make the company look better on Wikipedia following sexual misconduct allegations against NBC host Matt Lauer, and news that the company decided not to publish Ronan Farrow’s Harvey Weinstein story.
Majority - People - Changes - Wikipedia - Volunteers
“The vast majority of the people who propose and make changes to Wikipedia are volunteers. A few people, however, have figured out how to manipulate Wikipedia’s supposedly neutral system to turn a profit,” HuffPost reported. “That’s Sussman’s business. And in just the past few years, companies including Axios, NBC, Nextdoor and Facebook’s PR firm have all paid him to manipulate public perception using a tool most people would never think to check.”
NBC and Axios confirmed to HuffPost that they had paid Sussman to edit their Wikipedia pages, with an Axios spokesman declaring, “Axios hired him to correct factual inaccuracies. Pretty sure lots of people do this.”
HuffPost - Sussman - Wikipedia - Editors - Portion
HuffPost also reported that “Sussman proposed that [Wikipedia] editors remove a portion of [NBC employee] Chuck Todd’s page that mentioned a potentially embarrassing 2016 Daily Caller report about an invitation found in the leaked emails of former Hillary Clinton campaign chairman John Podesta.”
“According to the invite, Todd and his wife had hosted a dinner for Hillary Clinton’s then-communications director,...
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