Our friend Claire Diaz-Ortiz recently live-tweeted the birth of she and her husband’s first child.
And the world paid attention.
Claire - Executive - Twitter - Story-telling - Companies
Claire is an executive at Twitter, one of the better story-telling companies in operation today. Twitter is all about communication, after all, so the fact she live-tweeted the drive to the hospital, the car breaking down, the screaming ladies in the ER and on and on makes complete sense.
Twitter is how we share our lives.
Story - News - Twitter - Amount - Winsome
What’s amazing, though, is her story got picked up in international news and got Twitter an enormous amount of winsome, fun press.
Claire was strategic in what she shared.
Humorous - Audience - Hundreds-of-thousands - Day
Humorous, charming and delightful, she kept her audience of hundreds-of-thousands enthralled as the day went on.
What’s important to remember, though, is Claire knew how to tastefully tell...
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