Adobe announces deeper data sharing partnership with Microsoft around accounts

TechCrunch | 3/26/2019 | Staff
gabriella250 (Posted by) Level 3
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Microsoft and Adobe have been building a relationship for some time, and today the two companies announced a deeper integration between the two platforms at Adobe Summit in Las Vegas.

It involves sharing Marketo data, the company that Adobe acquired last September for $4.75 billion. Because it’s marketers, they were duty-bound to give it a new name. This data sharing approach is being dubbed Account Based Experience or ABX for short. The two companies are sharing data account data between a number of sources including Marketo Engage in Adobe Experience Cloud and Microsoft Dynamics 365 for Sales, as well as the LinkedIn, the business social platform Microsoft bought in 2016 for a whopping $26.2 billion.

Microsoft - Ways - LinkedIn - Data - Tools

Microsoft has been trying to find ways to put that LinkedIn data to work, and tools like Marketo can use the data in LinkedIn to understand their account contacts better. Steve Lucas, former CEO at Marketo, who is now Senior Vice President and head of the...
(Excerpt) Read more at: TechCrunch
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